Brand activation among new audiences.
Jewelry Television (JTV), the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones, wanted to reach a new younger demographic of customer.
Monthly Birchbox-style direct mail campaign that delivered messaging and product samples to highly targeted media outlets.
Fletcher designed a 12-month experiential campaign,“Jewelry For Your Life,” that featured the most popular jewelry categories. Targeting leading fashion editors, sample jewelry was delivered in jewelry box style packaging with a style card and pointed call to action.
More than 200 Million audience reach with 61 national product placements in 12 months including E! News, Woman’s World, Allure, etc.