The Plan

Goals
Increase requests for intervention assessments to identify early developmental delays in babies 0-3 years.

Strategy
Developed messaging to resonate with moms and caregivers.

Deployed PSAs in movie theaters and via digital campaign and outdoor campaign. Strong media relations component and educational tool for early intervention distributed in health departments and pediatrician offices.

Results
Intervention inquiries increased 22% over a 12-month period; increased public awareness.