Knoxville Opera

The Plan

The Plan

Goals
Increase ticket sales and revenue from three 2014-2015 seasonal performances, without raising prices

Expand attendee groups beyond the faithful group of regulars

Strategy
Appeal to females ages 30-55 through unique visuals, messaging and promotional angles

Research shows this category of female makes the majority of household entertainment decisions.

Results
Record breaking ticket sales revenue for the season with no price increase

Revenue goals for all three performances exceeded by almost 12%

51% increase in online ticket sales

19% increase in new email/mail addresses for attendees

Increased community engagement with Opera social media and performers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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