Knoxville Opera

Goals

Goals

Increase ticket sales and revenue from three 2014-2015 seasonal performances, without raising prices

Expand attendee groups beyond the faithful group of regulars

Results

Results

Record breaking ticket sales revenue for the season with no price increase

Revenue goals for all three performances exceeded by almost 12%

51% increase in online ticket sales

19% increase in new email/mail addresses for attendees

Increased community engagement with Opera social media and performers

Strategy

Strategy

Appeal to females ages 30-55 through unique visuals, messaging and promotional angles

Research shows this category of female makes the majority of household entertainment decisions.

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