JTV Rockstar Designer

Goals

Drive on-air viewership for reality jewelry design contest
Increase audience breadth online and on-air
Brand advancement into new, younger audience segments

Strategy

Develop reality contest airing final competitions live
Fuel audience engagement via social media and online voting
Promote via multi-media news release, media relations, localized pitching and influencer content marketing

Result

Highest viewership for the network in 20-year history during finale shows
More than 25,000 individual social media engagements for Rock Star Designer
Extensive media coverage throughout the contest across national, regional and local channels. Broad winner coverage

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