Jewelry Television “Love Your Heart”

The Plan

The Plan

Goals
Identify a national nonprofit with strong affinity among JTV’s existing customer base. Streamline giving to multiple charities into one national campaign.

Strategy
Partnership with American Heart Association. “Love Your Heart” multimedia awareness campaign with jewelry collection.

Results
More than 33,000 video views and 14,000 customers contributed.

 

 

 

 

 

 

 

 

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