There’s a new term for women age 50 and up and this demographic is quickly taking over a segment of the market. Referred to as “vibrant women,” this is the first generation in the history of women whose social networks are continuing to expand at midlife and beyond. VibrantNation.com performed a study in which it found that “vibrant women” are in the prime of their lives, and they can thank a large part of social media for that.
This group of women is working to defy stereotypes as they age, and this study confirmed that—low and behold—their networks are growing online, contradicting popular beliefs.
The VibrantNation.com study of 1,000 boomer women with household income greater than $75,000 found the following to be true:
-Personal networks of women 50+ are large and growing
-They make personal contact with at least 46 other people each month
-68% share information online with others in their networks
-They are comfortable relying on referrals from strangers online if the sources are knowledgeable and experienced (websites like Amazon, Ebay, TripAdvisor)
-They are open to trying new brands and experiences and motivated to make particular purchases of goods and services by a variety of psycho-social factors such as financial status, life stage transitions, physical changes, new family roles, and social awareness.
It is eye-opening to see such success and happiness when it comes to these “vibrant women”, proving we are not defined by society and the pressures it puts on people. Picture your mom or grandmother- does she have a social media network and is she in the prime of her life? We want to know!
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.