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Zaggora HotPants Markets Burning More Calories to Women Thursday, Sep 5, 2013 Cheryl Ball Zaggora HotPants Markets Burning More Calories to Women - Some say it is the hottest new trend in fitness and fashion. These HotPants claim to elevate your temperature while wearing them. It is not a new fact that the hotter you get, the more calories you burn. See More
Marketing to Women With Premium Water Tuesday, Jun 18, 2013 Alexandra We’ve talked about some pretty crazy things being marketed specifically to women...Now, Nestle has introduced a premium, high-end bottle of water - Resource. See More
When Marketing to Women Doesn’t Make Us Feel Fat Monday, May 13, 2013 Kelly Fletcher Abercrombie & Fitch CEO, Mike Jeffries, has alienated 66% of his potential female target market, including millions of moms who shop for their kids and teens. The 61-year-old CEO of the popular clothing line says he only wants “thin, beautiful people” shopping at Abercrombie. Say what? Have you checked recent statistics, Mr. Jeffries?  According to […] See More
Attractive Models Not Good for Marketing to Women Tuesday, Mar 12, 2013 Chris Martin Sometimes science can unveil new worlds we never knew existed before. Other times, it simply provides statistical proof that affirms what we already know. See More
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