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A Case Study in Marketing to Women: Revive Personal Products Tuesday, Jan 8, 2013 Heather Ripley In 2009, we started working with Revive Personal Products, which had just purchased the Conceptrol┬« brand of spermicide from Johnson & Johnson. With its new product in hand, Revive wanted to change the way women, particularly younger women, viewed spermicide and show them that it was an effective birth control method. Revive wanted to reach […] See More
The Year That Was: Social Media in 2012 Thursday, Jan 3, 2013 Heather Ripley 2012 was a big year for brands on social media. As more and more people and businesses put themselves on the internet, social media marketing continues to grow. Looking back at the year that was, we saw several developments in this still-burgeoning area of marketing. Facebook surpassed one billion users, Pinterest went from niche to […] See More
Marketing Curves to Women Thursday, Dec 27, 2012 Heather Ripley It’s fair to say that it is becoming en vogue to have curves, but what exactly defines a “curvy” woman? Apparently every woman has curves, according to an article in New York Magazine. Writer Lauren Bans flipped through some magazines and discovered that everyone from Taylor Swift, size 2, to Melissa McCarthy, size 16+, has […] See More
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