The Power of Masterful Storytelling Thursday, Oct 8, 2015 Carly Harrington Just as every person has a story to tell, so does every business. How that story is told – and shared — can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them. Yet, the significance of storytelling as an effective business tool is […] See More

How Does Color Affect Marketing to Women? Friday, Sep 4, 2015 Andrea Truan Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on […] See More