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Jewelry Television Leaves Its Mark on the Big Apple Wednesday, Dec 17, 2014 Abby Christensen Fashion Week is one the most stressful but pivotal weeks for the industry, where trends are forecasted and revolutionized by a single detail in fabric, accessory or hairstyle. With our client Jewelry Television, we host an event each year with similar pretenses but without all the stress of bouncing around town and numerous wardrobe changes […] See More
Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women Thursday, May 19, 2011 Kelly Fletcher The Women’s Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert “peripheral fans” to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states […] See More
Girl Scouts Rock Chicago, part 2 Tuesday, May 17, 2011 Kelly Fletcher Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU‘s popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good […] See More
Girl Scouts Rock in Chicago! Friday, May 13, 2011 Kelly Fletcher We’re really excited here on the blog today because Girl Scouts Rock! Powered by Roland is sweeping its way across the country, stopping in the Windy City for a workshop tomorrow. Just one in a series of workshops, the events are designed to inspire and empower girls through music. The message of a “Better Life […] See More
An Old Boyfriend gets a New Look Tuesday, Mar 22, 2011 Kelly Fletcher Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie. The Mattel Corporation […] See More
Smart Thoughts….on Social Media! Friday, Jan 14, 2011 Kelly Fletcher “We don’t have a choice whether we DO social media, the question is how well we do it” -Erik Qualman (Social Media Guru & Author) See More
Marketing to Women: He said/She said something else! Monday, Oct 25, 2010 Kelly Fletcher   Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.”       If our gender plays such an important role, why do some marketers fail to […] See More
Using Creative Characters in Advertising and Marketing to Women Monday, Sep 20, 2010 Kelly Fletcher What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It’s more than the fact that they are iconic American brands. The reason that these brands are considered icons is the way they’ve been woven into the experience of America. According to a couple of recent studies (one published in the Journal of […] See More
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