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Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
She’s SO Empowered: #MissRep Documentary via @OprahWinfreyNet Friday, Oct 21, 2011 Kelly Fletcher There’s a new documentary about the representation of women in the media and it’s really gotten people talking. The film, MissRepresentation, premiered on Oprah’s OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, […] See More
Empowering Girls with the @kindcampaign Tuesday, Sep 6, 2011 Kelly Fletcher “Frenemies are enemies who act like friends.” – Mean Girls Have you ever wondered why guys can compete with each other in sports, but still view each other as comrades while when girls compete with each other, we are seen as threats? There is a movement picking up momentum right now, one whose founders hope […] See More
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