Marketing Women Athletes
Tuesday, Aug 21, 2012
Heather Ripley
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
She’s SO Empowered: #MissRep Documentary via @OprahWinfreyNet
Friday, Oct 21, 2011
Kelly Fletcher
There’s a new documentary about the representation of women in the media and it’s really gotten people talking. The film, MissRepresentation, premiered on Oprah’s OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, […] See More
Being #PrettyPowerful
Friday, Aug 19, 2011
Kelly Fletcher
Anyone who is even the least bit familiar with the cosmetics industry has heard of Bobbi Brown. She has made a name for herself by offering real beauty solutions to real women, encouraging them to figure out what works best for them, instead of trying to look like someone they aren’t. Her latest campaign to […] See More
Girl Scouts Rock! Powered by Roland
Monday, Apr 4, 2011
Kelly Fletcher
It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently kicked off in Los Angeles, involves a series of interactive workshops […] See More
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