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Bragging Rights via @HuffPostWomen
Tuesday, Sep 20, 2011
It’s pretty much common knowledge around here that marketing to women is what we do best. That statement might sound like we’re bragging, but according to a recent Huffington Post article on men and women in the workplace, we need to brag on ourselves a bit more. The article outlines different qualities men possess that […] See More
Ladies Love Social Media
Tuesday, Aug 30, 2011
Sometimes it’s difficult to remember a time before social media. We’re all so connected these days, it would be tough to experience anything to the contrary. In 2005, one study found that only 5% of internet users utilized social media. Just six short years later that number is 65%. When this statistic is broken down […] See More
Value-Conscious Consumerism…Something to Sing About!
Friday, Aug 5, 2011
Women are bombarded with messages telling us what we should buy, how we should dress and who we should emulate. These murky waters can be daunting, especially as we are trying to raise up the next generation of confident, self-assured young ladies. Thankfully, there’s a new trend on the rise, one we’re calling “value-conscious consumerism,” […] See More
Marketing to Women, B2B
Tuesday, Jul 12, 2011
Did you know that female-owned businesses are the fastest-growing business segment in our economy today? According to She-conomy.com, thousands of businesses owned by women are starting up every day across the country. When it comes to B2B marketing, taking this into consideration is a smart move for anyone trying to maneuver this playing field. She-conomy.com […] See More
How’s Your Summer Going?
Tuesday, May 31, 2011
Summer is just around the corner, but it is gearing up to be a very busy one here at FletcherPR. In fact, we wouldn’t have it any other way! Last week we were in Nashville meeting with Big Machine Records to work on an exciting project for Rascal Flatts’ summer tour “Flatts Fest” (more on […] See More
Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women
Thursday, May 19, 2011
The Women’s Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert “peripheral fans” to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states […] See More
Girl Scouts Rock in Chicago!
Friday, May 13, 2011
We’re really excited here on the blog today because Girl Scouts Rock! Powered by Roland is sweeping its way across the country, stopping in the Windy City for a workshop tomorrow. Just one in a series of workshops, the events are designed to inspire and empower girls through music. The message of a “Better Life […] See More
Something to Sing About: FletcherPR in the News
Tuesday, May 3, 2011
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
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