Marketing Curves to Women
Thursday, Dec 27, 2012
Heather Ripley
It’s fair to say that it is becoming en vogue to have curves, but what exactly defines a “curvy” woman? Apparently every woman has curves, according to an article in New York Magazine. Writer Lauren Bans flipped through some magazines and discovered that everyone from Taylor Swift, size 2, to Melissa McCarthy, size 16+, has […] See More
Marketing Women Athletes
Tuesday, Aug 21, 2012
Heather Ripley
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
@TheEllenShow Tailors Messages for Marketing to Women (& Men)
Tuesday, Nov 1, 2011
Kelly Fletcher
Have you heard of Dr. Pepper’s new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling! If you’re a woman, how does the Dr. Pepper 10 ad make you feel? If you’re a […] See More
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