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Supporting Education for Girls Through The Malala Fund Friday, Sep 11, 2015 Cheryl Ball Over the last several months, I’ve had a couple opportunities to learn about the Malala Fund and the upcoming film release, “He Named Me Malala.” Co-founded by Malala Yousafzai and her father, the fund works to secure girls’ rights to a minimum of 12 years of quality education, particularly in the global south. The goal […] See More
Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women Thursday, May 19, 2011 Kelly Fletcher The Women’s Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert “peripheral fans” to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states […] See More
Girl Scouts Rock Chicago, part 2 Tuesday, May 17, 2011 Kelly Fletcher Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU‘s popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good […] See More
Something to Sing About: FletcherPR in the News Tuesday, May 3, 2011 Kelly Fletcher Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
She’s SO Empowered: Charlotte Caffey Friday, Apr 22, 2011 Kelly Fletcher There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go’s guitarist Charlotte Caffey wrote “We Got the Beat” she probably didn’t realize just how beloved her song would become. Today’s post honors Charlotte because we think she’s SO Empowered, but it also coincides with National Girl […] See More
Girl Scouts Rock! Powered by Roland Monday, Apr 4, 2011 Kelly Fletcher It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently kicked off in Los Angeles, involves a series of interactive workshops […] See More
She’s SO Empowered: Ashley Johnston Thursday, Oct 28, 2010 Kelly Fletcher At FletcherPR, we believe in the power of women. Nothing excites us more than seeing women be empowered and inspiring others to do the same. We just wouldn’t feel right if we didn’t shine a bit more spotlight on an incredible woman, Ashley Johnston. You might know her as a member of the Pink Team […] See More
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