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How Does Color Affect Marketing to Women? Friday, Sep 4, 2015 Andrea Truan Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers.┬áSince color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on […] See More
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