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Rock Star Designer Contest: Your Chance to be Discovered Wednesday, Apr 8, 2015 Abby Christensen We live in a modern world where the every-man has a chance to taste the proverbial piece of pie. With shows like Shark Tank or America’s Next Top Model, people bare all in front of the nation to prove they have what it takes to be the next big thing. Now, Jewelry Television (JTV) is […] See More
First Friday Fundraising Tuesday, Mar 3, 2015 Abby Christensen Who doesn’t love a good First Friday event? Join us downtown this Friday, March 6 to help raise funds for “Team Mandy” as Mandy Bradshaw participates in Star 102.1’s Dancing with the Knoxville Stars East Tennessee Children’s Hospital fundraiser. Enjoy heavy hors d’oeuvres and drinks while participating in our silent auction with prizes like weekend […] See More
Jewelry Television Leaves Its Mark on the Big Apple Wednesday, Dec 17, 2014 Abby Christensen Fashion Week is one the most stressful but pivotal weeks for the industry, where trends are forecasted and revolutionized by a single detail in fabric, accessory or hairstyle. With our client Jewelry Television, we host an event each year with similar pretenses but without all the stress of bouncing around town and numerous wardrobe changes […] See More
FletcherPR & JTV Roll into Charleston Fashion Week Tuesday, Mar 18, 2014 Kelly Fletcher It’s going to be a stiletto-inspired, action-packed week full of adventure and media relations. So let the catwalk begin! See More
Three Reasons ‘Sparkle’ by Richard Simmons Resonates with Women Monday, Sep 9, 2013 Kelly Fletcher Three Reasons 'Sparkle' by Richard Simmons Resonates with Women - I had the pleasure of working with Richard Simmons on publicity for the recent launch of his 'Sparkle’ by Richard Simmons jewelry collection at JTV. See More
Marketing to Women via the Power of Media Tuesday, Jun 25, 2013 Kelly Fletcher Staff from FletcherPR are at the Waldorf Towers in NYC this week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV). See More
JTV’s New App offers a Seamless Shopping Experience in its marketing to women Friday, Dec 17, 2010 Kelly Fletcher   At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping […] See More
Jewelry Television Host Getting Some Extra Screen Time for Marketing to Women Monday, Sep 27, 2010 Kelly Fletcher If any loyal fans of Jewelry Television are tuning into the 17th season of the hit CBS show The Amazing Race, don’t be surprised if a familiar face appears on your screen. Brook Roberts, JTV on-air host extraordinaire is pairing up with a friend and former colleague as contestants tackling the adventure! The pair plan […] See More
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