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Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
She’s SO Empowered: Jill Abramson Thursday, Jun 2, 2011 Kelly Fletcher We’re all about celebrating strong, empowered women and who better embodies that phrase than the newly appointed editor of the New York Times, Jill Abramson. She is a former investigative reporter and has served as managing editor since 2003. A born and raised New Yorker, she likened growing up with a Times subscription to being […] See More
Something to Sing About: FletcherPR in the News Tuesday, May 3, 2011 Kelly Fletcher Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
Girl Scouts Rock! Powered by Roland Monday, Apr 4, 2011 Kelly Fletcher It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently kicked off in Los Angeles, involves a series of interactive workshops […] See More
A Rising Star who knows a thing or two about marketing to women Thursday, Mar 31, 2011 Kelly Fletcher This adorable video is making its way around the web today and we wanted to share it here on the blog! How can such a huge personality be contained in this tiny girl? If it’s not enough she gives thorough instructions on how to use every brush in her mom’s makeup kit, she also “Loves” […] See More
She’s SO Empowered: Keisher McLeod-Wells Tuesday, Mar 29, 2011 Kelly Fletcher Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at […] See More
An Old Boyfriend gets a New Look Tuesday, Mar 22, 2011 Kelly Fletcher Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie. The Mattel Corporation […] See More
Marketing to Women Consumers…There’s an app for that! Monday, Mar 14, 2011 Kelly Fletcher   Apps, short for applications, was the word of the year for 2010. According to a recent story on the popular show CBS Sunday Morning, apps are changing the world as we know it. Apps allow us to use our mobile devices as mini-computers and the development of new apps each day acts as a […] See More
Small Treats, Big Payoff Marketing to Women Thursday, Mar 10, 2011 Kelly Fletcher Most women are quick to grab a cup of coffee or tea as a pick-me-up, but we are less inclined to enjoy a huge muffin or cookie with it, as much as we might want to. Coffee mega-chain Starbucks has taken a new approach to our dillema with its new petite sweet menu, one that will […] See More
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