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Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
@TheEllenShow Tailors Messages for Marketing to Women (& Men) Tuesday, Nov 1, 2011 Kelly Fletcher Have you heard of Dr. Pepper’s new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling! If you’re a woman, how does the Dr. Pepper 10 ad make you feel? If you’re a […] See More
More from @BridgetBrennan, author of “Why She Buys” Friday, Oct 28, 2011 Kelly Fletcher We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of […] See More
She’s SO Empowered: #MissRep Documentary via @OprahWinfreyNet Friday, Oct 21, 2011 Kelly Fletcher There’s a new documentary about the representation of women in the media and it’s really gotten people talking. The film, MissRepresentation, premiered on Oprah’s OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, […] See More
TV’s Portrayal of Public Relations Tuesday, Oct 18, 2011 Kelly Fletcher The workplace is a popular setting for some of today’s most beloved television shows (The Office, Law & Order, Gray’s Anatomy, and 30 Rock to name a few). From hospitals and police precincts to radio stations and automotive garages, just about every workplace imaginable has been used as a backdrop. There’s a new show on […] See More
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