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Marketing Women Athletes
Tuesday, Aug 21, 2012
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
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Keeping Current when Marketing to Women
Friday, May 11, 2012
It’s often hard to see the effects of changing styles and trends in fashion from day to day, but over a larger span of time, we can easily identify this evolution. If we said 80’s style, most people would immediately get a clear picture of what we were talking about, whether it be 80’s preppy, […] See More
Marketing to Women, B2B
Tuesday, Jul 12, 2011
Did you know that female-owned businesses are the fastest-growing business segment in our economy today? According to She-conomy.com, thousands of businesses owned by women are starting up every day across the country. When it comes to B2B marketing, taking this into consideration is a smart move for anyone trying to maneuver this playing field. She-conomy.com […] See More
Something to Sing About: FletcherPR in the News
Tuesday, May 3, 2011
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
The Girlfriends Niche when Marketing to Women
Sunday, Jan 23, 2011
Our society and the practices we adhere to are constantly evolving with the times. With the advances in technology, everything seems to move at a quicker pace. Online dating has become as much or more popular than traditional methods and distance education via virtual classrooms now provide students with the same degrees they previously obtained […] See More
Logos are your Business when Marketing to Women
Monday, Jan 10, 2011
An organization’s logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven’t seen them in awhile. The Nike Swoosh, NBC’s Peacock, & Mercedes Benz symbol are just a few. Ideally, […] See More
Smart Thoughts….On Social Roles!
Sunday, Jan 2, 2011
All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a’ changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences […] See More
Public Relations & Marketing to Women: Past the Point of No Returns
Monday, Dec 27, 2010
Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, […] See More
Marketing to Women: Kay Jewelers & the NFL are A Winning Combination
Monday, Dec 20, 2010
Lots of things are synonymous with professional football, but sparkling jewelry probably isn’t on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler’s is front and center. The company returned this season to sponsor the NFL Network’s […] See More
Self-Gifting…A Rising Trend & Strategic way of marketing to women
Monday, Dec 13, 2010
We’ve all struggled with choosing the perfect gift for each person on our holiday shopping lists, but what about picking a gift for the person we know best….ourselves! According to an industry survey, the number of shoppers who plan to indulge in a little something extra for themselves this year is up to more than […] See More
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