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4 Common Brand Messaging Mistakes by Marketers (and how to avoid them) Tuesday, Aug 6, 2013 Alexandra We market to women, and although that may seem like a small niche to reach (it’s not, read here), marketing in general can fall on deaf ears if any of these common brand messaging mistakes take place. See More
HelloFlo – viral campaign marketing tampons to women Thursday, Aug 1, 2013 Chris Martin Menstruation isn’t exactly the most delicate topic to discuss, whether in casual conversation or for marketers and advertisers. In advertising, we typically see euphemisms which vaguely allude to, and dance around, the matter at hand. See More
FletcherPR Uses Expertise and Influence to Open New Retail Concept Thursday, Jul 18, 2013 Alexandra From budgeting advertising to managing press, European Wax Center had less than a month to build buzz surrounding its grand opening Premiere Week. Marketing to women is our expertise, and we were ready to get to work on some new ideas. See More
Marketing Movies to Women—is the gender balance shifting? Tuesday, Jul 9, 2013 Chris Martin It’s summertime, meaning movie studios are mounting their assault of big-budget films on theater-goers. One interesting development this blockbuster season has been the success of The Heat. See More
Marketing to Women via the Power of Media Tuesday, Jun 25, 2013 Kelly Fletcher Staff from FletcherPR are at the Waldorf Towers in NYC this week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV). See More
Changing Our Perception of Marketing to Women Thursday, Jun 20, 2013 Abby Christensen Did you know the Dove Campaign for Real Beauty is reaching its 10th birthday? Since 2004, Dove has been marketing to women to celebrate their natural beauty. See More
Marketing to Women With Premium Water Tuesday, Jun 18, 2013 Alexandra We’ve talked about some pretty crazy things being marketed specifically to women...Now, Nestle has introduced a premium, high-end bottle of water - Resource. See More
The Double Standard of Marketing to Women on Facebook Thursday, Jun 13, 2013 Chris Martin For those of you internet culture-savvy folks, you may have seen the recent backlash surrounding Facebook’s allowance of pro-rape fan pages (be advised, that link contains images and language people may find disturbing). See More
What Not to Wear on Market Square Thursday, Jun 6, 2013 Cheryl Ball Summer brings out our creative nature. Gone are the dark, heavy clothes of winter and here to stay are the bright, fun fashions of summer. And summer has definitely arrived! See More
Marketing to Women on Pinterest Friday, May 24, 2013 Abby Christensen In just three years, Pinterest has encouraged us to become the baking, DIY, wonder women we really are... See More
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