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4 Common Brand Messaging Mistakes by Marketers (and how to avoid them)
Tuesday, Aug 6, 2013
We market to women, and although that may seem like a small niche to reach (it’s not, read here), marketing in general can fall on deaf ears if any of these common brand messaging mistakes take place. See More
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HelloFlo – viral campaign marketing tampons to women
Thursday, Aug 1, 2013
Menstruation isn’t exactly the most delicate topic to discuss, whether in casual conversation or for marketers and advertisers. In advertising, we typically see euphemisms which vaguely allude to, and dance around, the matter at hand. See More
FletcherPR Uses Expertise and Influence to Open New Retail Concept
Thursday, Jul 18, 2013
From budgeting advertising to managing press, European Wax Center had less than a month to build buzz surrounding its grand opening Premiere Week. Marketing to women is our expertise, and we were ready to get to work on some new ideas. See More
Marketing Movies to Women—is the gender balance shifting?
Tuesday, Jul 9, 2013
It’s summertime, meaning movie studios are mounting their assault of big-budget films on theater-goers. One interesting development this blockbuster season has been the success of The Heat. See More
Marketing to Women via the Power of Media
Tuesday, Jun 25, 2013
Staff from FletcherPR are at the Waldorf Towers in NYC this week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV). See More
Changing Our Perception of Marketing to Women
Thursday, Jun 20, 2013
Did you know the Dove Campaign for Real Beauty is reaching its 10th birthday? Since 2004, Dove has been marketing to women to celebrate their natural beauty. See More
Marketing to Women With Premium Water
Tuesday, Jun 18, 2013
We’ve talked about some pretty crazy things being marketed specifically to women...Now, Nestle has introduced a premium, high-end bottle of water - Resource. See More
The Double Standard of Marketing to Women on Facebook
Thursday, Jun 13, 2013
For those of you internet culture-savvy folks, you may have seen the recent backlash surrounding Facebook’s allowance of pro-rape fan pages (be advised, that link contains images and language people may find disturbing). See More
What Not to Wear on Market Square
Thursday, Jun 6, 2013
Summer brings out our creative nature. Gone are the dark, heavy clothes of winter and here to stay are the bright, fun fashions of summer. And summer has definitely arrived! See More
Marketing to Women on Pinterest
Friday, May 24, 2013
In just three years, Pinterest has encouraged us to become the baking, DIY, wonder women we really are... See More
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