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Marketing to Women: He said/She said something else! Monday, Oct 25, 2010 Kelly Fletcher   Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.”       If our gender plays such an important role, why do some marketers fail to […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options Thursday, Oct 21, 2010 Kelly Fletcher These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
Welcome to HER VOICE Friday, Oct 15, 2010 Kelly Fletcher Welcome to the HER VOICE community!  As the official blog of FletcherPR, we’ll be sharing our views on  marketing to women and girls, as well as PR and marketing tactics we believe in.  We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.”  Check back often as […] See More
“The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women” Thursday, Oct 14, 2010 Kelly Fletcher We’ve all heard about the proverbial ‘glass ceiling’ in the workplace…the one that kept women in positions with equal (or greater) workloads than men, but somehow bringing home smaller paychecks. One glimmer of hope in this area (according to U.S. Census Bureau findings) is that more women are now graduating college than men, thus filling higher […] See More
Being in the Know about Marketing to Women Thursday, Oct 7, 2010 Kelly Fletcher One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
Identifying Spending Power & Strength in Numbers when Marketing to Women Monday, Oct 4, 2010 Kelly Fletcher It’s no secret that having friends is a good thing. From skipping across the school playground hand in hand to sharing clothes with our college bff, and being the maid of honor at each other’s weddings, the friends women make and keep enrich their lives in so many ways. As girls grow up and become […] See More
Social Media Marketing to Women: More than just buzz Thursday, Sep 30, 2010 Kelly Fletcher These days our lives are inundated with buzzwords like “social media” “social networking” “blogosphere,” but what does all of this stuff really have to do with you? If you represent a company selling a product to consumers, specifically women, these phrases have quite a lot to do with you and your bottom line. Research shows […] See More
Jewelry Television Host Getting Some Extra Screen Time for Marketing to Women Monday, Sep 27, 2010 Kelly Fletcher If any loyal fans of Jewelry Television are tuning into the 17th season of the hit CBS show The Amazing Race, don’t be surprised if a familiar face appears on your screen. Brook Roberts, JTV on-air host extraordinaire is pairing up with a friend and former colleague as contestants tackling the adventure! The pair plan […] See More
Knoxville Public Relations: Get Your Lash On Event at Medi-Spa Thursday, Sep 23, 2010 Kelly Fletcher Lash was the word this summer at Medi-Spa Knoxville when the dermatological day spa hosted a groovy 70’s go-go party where women were invited to “get their lash on!” Since research has proven that consumers are more likely to try and purchase new products in a social group setting, this was a great way for […] See More
Using Creative Characters in Advertising and Marketing to Women Monday, Sep 20, 2010 Kelly Fletcher What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It’s more than the fact that they are iconic American brands. The reason that these brands are considered icons is the way they’ve been woven into the experience of America. According to a couple of recent studies (one published in the Journal of […] See More
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