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Tips to Improve Twitter Engagement Wednesday, Oct 14, 2015 Katie Stephens Creating a strong voice for your brand on Twitter can be a great method to reach a large target audience. The social media platform is one of the most active, with more than 300 million monthly users. But do you ever feel like your tweets are only hitting sub par? Getting your brand’s Twitter audience actively […] See More
The Power of Masterful Storytelling Thursday, Oct 8, 2015 Carly Harrington Just as every person has a story to tell, so does every business. How that story is told – and shared — can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them. Yet, the significance of storytelling as an effective business tool is […] See More
5 Marketing “Must Haves” for Startups Monday, Oct 5, 2015 Cheryl Ball You start with a good idea, and it turns out, others think it’s good too. The tricky part is getting the word out so that people hear about your new company and understand what value it brings to the marketplace. Entrepreneurs are sometimes so focused on their product or service that marketing becomes an afterthought. […] See More
Incorporating Pantone into Your Brand Strategy Friday, Oct 2, 2015 Andrea Truan The Pantone Color Institute™ just released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns. The canvas of colors include: Rose Quartz, Peach Echo, Serenity, Snorkel Blue, Buttercup, Limpet Shell, Lilac Grey, Fiesta, Iced Coffee and Green Flash. So who is the Pantone […] See More
3 Simple Ways to Improve Your Website’s SEO Tuesday, Sep 29, 2015 Chris Martin Everybody wants their website to be the first search result to pop up on Google. Obviously, that’s not realistic for a lot of businesses — there’s only one top result, after all. But that doesn’t mean you shouldn’t try to be as close to the top as possible. In order to do that, you need […] See More
5 Rules for Marketing to Women Friday, Sep 25, 2015 Kelly Fletcher When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment […] See More
When to Pay for a Sponsored Blog Post — A Quick Reference Guide Monday, Sep 21, 2015 Kelly Fletcher Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in […] See More
Marketing to the Minimalist: She Wants Less Friday, Sep 18, 2015 Katie Stephens The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist. A minimalist is defined as someone who is content and even sometimes […] See More
3 Instagram Mistakes To Avoid Monday, Sep 14, 2015 Claudette Sariya There’s no doubt that with a 4.21% engagement rate, businesses and brands are flocking to Instagram with the hopes of increasing brand awareness and audience engagement. But as with all social media platforms, if you aren’t following best practices, you could damage your brand image and reputation. Here are three major Instagram mistakes to avoid […] See More
3 Reasons Blogger Campaigns Work When Marketing to Women Thursday, Sep 3, 2015 Kelly Fletcher We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts). In the midst of thousands of female bloggers, I was once again reminded why we spend so much time on […] See More
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