Making Cents of the Ads when Marketing to Women Monday, Feb 7, 2011 Kelly Fletcher Over 109 million viewers tuned in to watch Super Bowl XLV on Sunday, but as often is the case, some viewers are just as excited, if not more so, to see what new creative ads are unveiled. This year’s ads were a hit, with some of the most popular representing the automobile industry. While the […] See More

Marketing to Women: Kay Jewelers & the NFL are A Winning Combination Monday, Dec 20, 2010 Kelly Fletcher   Lots of things are synonymous with professional football, but sparkling jewelry probably isn’t on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler’s is front and center. The company returned this season to sponsor the NFL Network’s […] See More

Shout Out To The NFL–It’s About Time you started marketing to women! Friday, Nov 12, 2010 Kelly Fletcher   Call it destiny.  I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University.  Yep, the Appy State that upset Michigan in 2007,  just about the time  the NFL caught on that women may prefer fashionable options […] See More