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Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
Smart Thoughts….On Social Roles! Sunday, Jan 2, 2011 Kelly Fletcher   All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a’ changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences […] See More
JTV’s New App offers a Seamless Shopping Experience in its marketing to women Friday, Dec 17, 2010 Kelly Fletcher   At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping […] See More
Self-Gifting…A Rising Trend & Strategic way of marketing to women Monday, Dec 13, 2010 Kelly Fletcher We’ve all struggled with choosing the perfect gift for each person on our holiday shopping lists, but what about picking a gift for the person we know best….ourselves! According to an industry survey, the number of shoppers who plan to indulge in a little something extra for themselves this year is up to more than […] See More
Marketing to Women: Reaching Holiday Shoppers with Style Monday, Dec 6, 2010 Kelly Fletcher We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More
Marketing to Women: Your Virtual Image Thursday, Dec 2, 2010 Kelly Fletcher The above quote is from a great book by Brian Solis & Deirdre Breakenridge called Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. It’s definitely something to consider as social media continues to permeate many aspects of our society. If virtually everything we do online is visible to somebody, […] See More
Marketing to Women with Friendship Sunday, Nov 7, 2010 Kelly Fletcher With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to […] See More
Welcome to HER VOICE Friday, Oct 15, 2010 Kelly Fletcher Welcome to the HER VOICE community!  As the official blog of FletcherPR, we’ll be sharing our views on  marketing to women and girls, as well as PR and marketing tactics we believe in.  We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.”  Check back often as […] See More
“The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women” Thursday, Oct 14, 2010 Kelly Fletcher We’ve all heard about the proverbial ‘glass ceiling’ in the workplace…the one that kept women in positions with equal (or greater) workloads than men, but somehow bringing home smaller paychecks. One glimmer of hope in this area (according to U.S. Census Bureau findings) is that more women are now graduating college than men, thus filling higher […] See More
Being in the Know about Marketing to Women Thursday, Oct 7, 2010 Kelly Fletcher One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
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