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Something to Sing About: FletcherPR in the News Tuesday, May 3, 2011 Kelly Fletcher Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
She’s SO Empowered: Charlotte Caffey Friday, Apr 22, 2011 Kelly Fletcher There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go’s guitarist Charlotte Caffey wrote “We Got the Beat” she probably didn’t realize just how beloved her song would become. Today’s post honors Charlotte because we think she’s SO Empowered, but it also coincides with National Girl […] See More
Girl Scouts Rock! Powered by Roland Monday, Apr 4, 2011 Kelly Fletcher It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently kicked off in Los Angeles, involves a series of interactive workshops […] See More
Social Media Meets the Met Friday, Feb 18, 2011 Kelly Fletcher For almost 150 years, the Metropolitan Museum of Art has been at the forefront of American art museums, establishing itself as a leader in the museum world. Arguably the most recognized art museum in this country, it has seen its share of leadership come and go, most recently with Thomas Campbell in his third year […] See More
Smart Thoughts….On Social Roles! Sunday, Jan 2, 2011 Kelly Fletcher   All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a’ changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences […] See More
Public Relations & Marketing to Women: Past the Point of No Returns Monday, Dec 27, 2010 Kelly Fletcher Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, […] See More
Marketing to Women: Kay Jewelers & the NFL are A Winning Combination Monday, Dec 20, 2010 Kelly Fletcher   Lots of things are synonymous with professional football, but sparkling jewelry probably isn’t on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler’s is front and center. The company returned this season to sponsor the NFL Network’s […] See More
JTV’s New App offers a Seamless Shopping Experience in its marketing to women Friday, Dec 17, 2010 Kelly Fletcher   At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping […] See More
Self-Gifting…A Rising Trend & Strategic way of marketing to women Monday, Dec 13, 2010 Kelly Fletcher We’ve all struggled with choosing the perfect gift for each person on our holiday shopping lists, but what about picking a gift for the person we know best….ourselves! According to an industry survey, the number of shoppers who plan to indulge in a little something extra for themselves this year is up to more than […] See More
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