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Marketing to Women: Reaching Holiday Shoppers with Style Monday, Dec 6, 2010 Kelly Fletcher We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More
Marketing to Women: Your Virtual Image Thursday, Dec 2, 2010 Kelly Fletcher The above quote is from a great book by Brian Solis & Deirdre Breakenridge called Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. It’s definitely something to consider as social media continues to permeate many aspects of our society. If virtually everything we do online is visible to somebody, […] See More
Marketing to Women: The Spending Power of Tweens Monday, Nov 22, 2010 Kelly Fletcher It’s no secret that the spending power of women is a force to be reckoned with. Statistics show that women make the majority of the household purchasing decisions both for family and personal needs. Marketers have begun to take notice of this trend, but another important demographic within the female sector that offers great opportunity […] See More
Shout Out To The NFL–It’s About Time you started marketing to women! Friday, Nov 12, 2010 Kelly Fletcher   Call it destiny.  I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University.  Yep, the Appy State that upset Michigan in 2007,  just about the time  the NFL caught on that women may prefer fashionable options […] See More
Marketing to Women with Friendship Sunday, Nov 7, 2010 Kelly Fletcher With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to […] See More
Marketing to Women: Are Females more Loyal Customers? Wednesday, Nov 3, 2010 Kelly Fletcher We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, […] See More
Marketing to Women: He said/She said something else! Monday, Oct 25, 2010 Kelly Fletcher   Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.”       If our gender plays such an important role, why do some marketers fail to […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options Thursday, Oct 21, 2010 Kelly Fletcher These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
Welcome to HER VOICE Friday, Oct 15, 2010 Kelly Fletcher Welcome to the HER VOICE community!  As the official blog of FletcherPR, we’ll be sharing our views on  marketing to women and girls, as well as PR and marketing tactics we believe in.  We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.”  Check back often as […] See More
Being in the Know about Marketing to Women Thursday, Oct 7, 2010 Kelly Fletcher One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
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