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Marketing to Women Saving the World Tuesday, Mar 19, 2013 Alexandra We’ve spoken before on the facts that men fill up a large part of the tech bubble. Women aren’t seen as the coders and engineers; they are seen as, well, the publicists and fashion designers. Frankly, we are over this stereotype and want to shed some light on tech companies that are marketing to women. Venture to Silicon Valley or CES and we’ll bet you can count the number of women working for these male-dominated tech companies on both hands. Why is this? The Mark Zuckerberg’s of this generation have taken all desirable jobs, and that is the quintessential employee/entrepreneur right now. According to a Kauffman Foundation analysis, women are actually more capital-efficient than men, and have lower failure rates than those led by men. If that doesn’t convince you, in the U.S., 140 women enroll in higher education for every 100 men, they earn more than 50 percent of all bachelor’s and master’s degree and the increase in the number of engineering degrees granted to women has grown almost tenfold. See More
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