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Marketing to the Minimalist: She Wants Less Friday, Sep 18, 2015 Katie Stephens The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist. A minimalist is defined as someone who is content and even sometimes […] See More
Jewelry Television Leaves Its Mark on the Big Apple Wednesday, Dec 17, 2014 Abby Christensen Fashion Week is one the most stressful but pivotal weeks for the industry, where trends are forecasted and revolutionized by a single detail in fabric, accessory or hairstyle. With our client Jewelry Television, we host an event each year with similar pretenses but without all the stress of bouncing around town and numerous wardrobe changes […] See More
Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
Keeping Current when Marketing to Women Friday, May 11, 2012 Kelly Fletcher It’s often hard to see the effects of changing styles and trends in fashion from day to day, but over a larger span of time, we can easily identify this evolution. If we said 80’s style, most people would immediately get a clear picture of what we were talking about, whether it be 80’s preppy, […] See More
Kelly Cutrone speaks her mind {@peoplesrev} Wednesday, Oct 12, 2011 Kelly Fletcher We’ve expressed our admiration for the fabulous Kelly Cutrone here on the Her Voice blog in the past and a recent article in Advertising Age magazine only further supports our claim that she is amazing! Kelly is getting ready to join the panel of judges for the upcoming season of America’s Next Top Model, taking […] See More
Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women Thursday, May 19, 2011 Kelly Fletcher The Women’s Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert “peripheral fans” to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states […] See More
Something to Sing About: FletcherPR in the News Tuesday, May 3, 2011 Kelly Fletcher Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
She’s SO Empowered: Charlotte Caffey Friday, Apr 22, 2011 Kelly Fletcher There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go’s guitarist Charlotte Caffey wrote “We Got the Beat” she probably didn’t realize just how beloved her song would become. Today’s post honors Charlotte because we think she’s SO Empowered, but it also coincides with National Girl […] See More
A Rising Star who knows a thing or two about marketing to women Thursday, Mar 31, 2011 Kelly Fletcher This adorable video is making its way around the web today and we wanted to share it here on the blog! How can such a huge personality be contained in this tiny girl? If it’s not enough she gives thorough instructions on how to use every brush in her mom’s makeup kit, she also “Loves” […] See More
She’s SO Empowered: Keisher McLeod-Wells Tuesday, Mar 29, 2011 Kelly Fletcher Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at […] See More
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