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An Old Boyfriend gets a New Look
Tuesday, Mar 22, 2011
Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie. The Mattel Corporation […] See More
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She’s SO Empowered: Ursula Burns
Thursday, Feb 24, 2011
Ursula Burns is not only the first African-American woman to have been named C.E.O. of a major American Corporation, but she is also the first woman to succeed another woman as head of a company of this size. The company happens to be Xerox, whose name has been established as an everyday verb. Burns began […] See More
Enhance your Calm in 2011
Thursday, Jan 6, 2011
You may have seen this poster (or sillier variations of it) as it has gained popularity lately in the blogosphere and also in the realms of interior design and stationery. Produced in 1939 by the British Government to raise morale of the people during the war, rumor has it that the Queen herself first uttered this […] See More
JTV’s New App offers a Seamless Shopping Experience in its marketing to women
Friday, Dec 17, 2010
At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping […] See More
Marketing to Women: The Spending Power of Tweens
Monday, Nov 22, 2010
It’s no secret that the spending power of women is a force to be reckoned with. Statistics show that women make the majority of the household purchasing decisions both for family and personal needs. Marketers have begun to take notice of this trend, but another important demographic within the female sector that offers great opportunity […] See More
Trusting Social Media in Public Relations & Marketing to Women
Thursday, Nov 18, 2010
Social media, while once the wave of the future, is now here to stay. In this day and age, if an organization doesn’t have and maintain a Facebook page, we just don’t know what to think. When we want to tag a brand in a post, whether it be for professional or personal purposes, if […] See More
Shout Out To The NFL–It’s About Time you started marketing to women!
Friday, Nov 12, 2010
Call it destiny. I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University. Yep, the Appy State that upset Michigan in 2007, just about the time the NFL caught on that women may prefer fashionable options […] See More
Marketing to Women with Friendship
Sunday, Nov 7, 2010
With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to […] See More
Marketing to Women: Are Females more Loyal Customers?
Wednesday, Nov 3, 2010
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, […] See More
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