Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women Thursday, May 19, 2011 Kelly Fletcher The Women’s Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert “peripheral fans” to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states […] See More