Vanderbilt Mortgage and Finance

Goal

Goal

Create an educational publication teaching budgeting and the home loan process to be used both online and at home centers nationwide

Strategy

Strategy

Wrote financial education articles, created infographics and worksheets and laid out both a digital and print edition of the mini mag.

Results

Results

50,000 mini mags were printed and distributed to home centers across the country.

The digital version of the mini mag received more than 10,000 page views in the first month of publication, with a bounce rate of 1 percent.

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