Her Voice Blog

    MsInterPReted: PR Tips from Travel Writers

    Tuesday, Jan 30, 2024 Allison Lester

    On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients. 

    Topics:
    #MsInterPReted

    MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

    Thursday, Dec 14, 2023 Allison Lester
    Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.
     

    Topics:
    News, #MsInterPReted, media relations

    MsInterPReted: 2024 Public Relations Obstacles

    Thursday, Nov 30, 2023 Allison Lester
     

    Topics:
    #MsInterPReted

    MsinterPReted: PR Trends to Leave in the Dust

    Tuesday, Nov 7, 2023 Allison Lester
    In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
    As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.

    Topics:
    #MsInterPReted

    MsinterPReted: Hyperlocal Journalism

    Friday, Oct 13, 2023 Allison Lester
     
    On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local government, community events, business updates, neighborhood developments, and other hyper-specific news that may not receive attention from larger media outlets

    Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass

    Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011. Jesse worked as the editor of MetroPulse, Knoxville's last AltWeekly. He was a copy editor and freelance music writer for the New York Times, a reporter for the Knoxville News Sentinel and Mountain Press in Sevier County.  

    Topics:
    #MsInterPReted

    MsInterPReted: Global PR Industry #PRethics Codes

    Friday, Sep 29, 2023 Mary Beth West, MPRCA
    Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.

    Boost Professional Impact by Mastering the Art of Business Writing

    Wednesday, Jul 19, 2023 Fletcher Team

    Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

    Topics:
    PR, #MsInterPReted, business writing, Professional writing

    Handling Stress and Burnout in the Modern Workplace

    Friday, May 19, 2023 Fletcher Team
    Booth Andrews is an accomplished lawyer and entrepreneur who has also shared her powerful story and experience with stress, burnout and recovery. Along the way, she has served as an invaluable resource and help to those experiencing stress and burnout. 

    Topics:
    #MsInterPReted, Stress, mental health

    Eric Olsen: Navigating PR & Politics in the Era of Mistrust

    Thursday, Apr 13, 2023 Fletcher Team
    Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.

    Topics:
    PR, MarketingPR, #MsInterPReted, MsInterPReted podcast

    Beyond the Hype: Examining the Real World Impacts of AI on PR

    Wednesday, Mar 22, 2023 Allison Lester

    Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.

    Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT. 

    Topics:
    #MsInterPReted, MsInterPReted podcast, AI

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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