Knox County Health Department: Thinkin' About It?

Goal

Goal

Encourage conversations between parents and teens about sex.

Strategy

Strategy

Implement a multimedia educational campaign—digital parent guide, website, PSAs, billboards, posters, blogs, video, radio, sports advertising and social media.

Result

Result

More than 20 million impressions; 1,600 new social media followers; website traffic reached all-time highs; award-winning creative; more than 1,100 parent guide views in the first month

twitter bird icon 6.10.2021 If you didn’t catch last week’s episode on ethics it’s a must-listen! twitter.com/fletcherpr/sta…
©2021 All Content FletcHER