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Knox County Health Department: Thinkin' About It?

Goal

Encourage conversations between parents and teens about sex.

Strategy

Implement a multimedia educational campaign—digital parent guide, website, PSAs, billboards, posters, blogs, video, radio, sports advertising and social media.

Result

More than 20 million impressions; 1,600 new social media followers; website traffic reached all-time highs; award-winning creative; more than 1,100 parent guide views in the first month

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