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Case Studies

featured Case Study Clayton Homes
Clayton Homes
Marketingpr campaign
Goal
Use multimedia assets to promote Duck Dynasty endorsement.
Strategy
Multimedia campaign delivered journalistic-style content directly to consumers.
Results
Cost-per-impression was 80% less than traditional pay-per-click spend.
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featured Case Study JTV Rockstar Designer
JTV Rockstar Designer
PR campaign
Goal
Drive on-air viewership for reality jewelry design contest.
Strategy
Fuel audience engagement via social media and online voting. Promote via multi-media news release, media relations, localized pitching and influencer content marketing.
Result
Highest viewership for the network in 20-year history during finale shows. More than 25,000 social media engagements for Rock Star Designer. Extensive media coverage throughout the contest across national, regional and local channels. Broad winner coverage.
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featured Case Study Tennessee Dept. of Education “Time is as Precious as They Are”
Tennessee Dept. of Education “Time is as Precious as They Are”
Public Awareness Campaign
Goals
Increase requests for intervention assessments to identify early developmental delays in babies 0-3 years.
Strategy
Messaging for moms and caregivers, deployed in movie theaters, via digital campaign and outdoor campaign and through media relations and educational tool.
Results
Intervention inquiries increased 22% over a 12-month period; increased public awareness.
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featured Case Study Vanderbilt Mortgage and Finance
Vanderbilt Mortgage and Finance
Goal
Create an educational publication teaching budgeting and the home loan process to be used both online and at home centers nationwide
Strategy
Wrote financial education articles, created infographics and worksheets and laid out both a digital and print edition of the mini mag.
Results
50,000 mini mags were printed and distributed to home centers across the country, and the digital version of the mini mag received more than 10,000 page views in the first month of publication, with a bounce rate of 1 percent.
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featured Case Study Knox County Health Department: Thinkin' About It?
Knox County Health Department: Thinkin' About It?
Goal
Encourage conversations between parents and teens about sex.
Strategy
Implement a multimedia educational campaign--digital parent guide, website, PSAs, billboards, posters, blogs, video, radio, sports advertising and social media.
Results
More than 20 million impressions; 1,600 new social media followers; website traffic reached all-time highs; award-winning creative; more than 1,100 parent guide views in the first month
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Case Study Social media campaign tripled year-to-date sales over five-week period Social media campaign tripled year-to-date sales over five-week period
Case Study Utilized posting strategy to increase social media reach and interaction Utilized posting strategy to increase social media reach and interaction
Case Study Achieved record-breaking ticket sales revenue with no price increase Achieved record-breaking ticket sales revenue with no price increase
Case Study Held events across the country, garnering major media coverage Held events across the country, garnering major media coverage
Case Study Reached goal of households signed for voluntary recycling more than 10 months ahead of schedule Reached goal of households signed for voluntary recycling more than 10 months ahead of schedule
Case Study Shop LC's new brand and product debuted on the Zang Toi Runway at New York Fashion Week Shop LC's new brand and product debuted on the Zang Toi Runway at New York Fashion Week
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