Knox County Health Dept. “Let’s Talk About Sex”

The Plan

The Plan

Goals
Empower through education and encourage conversations between parents and teens about sex.

Strategy
Multimedia campaign—new website, PSAs, billboards, print, blogs, video and social media.

Results
More than 16 Million impressions, 1500 new social media followers, website traffic reached all-time highs.

twitter bird icon 11.13.2018 TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again mklnd.com/2K2bkbx
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