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When Marketing to Women Doesn’t Make Us Feel Fat Monday, May 13, 2013 Kelly Fletcher Abercrombie & Fitch CEO, Mike Jeffries, has alienated 66% of his potential female target market, including millions of moms who shop for their kids and teens. The 61-year-old CEO of the popular clothing line says he only wants “thin, beautiful people” shopping at Abercrombie. Say what? Have you checked recent statistics, Mr. Jeffries?  According to […] See More
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