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5 Rules for Marketing to Women Friday, Sep 25, 2015 Kelly Fletcher When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment […] See More
How Does Color Affect Marketing to Women? Friday, Sep 4, 2015 Andrea Truan Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on […] See More
3 Reasons Blogger Campaigns Work When Marketing to Women Thursday, Sep 3, 2015 Kelly Fletcher We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts). In the midst of thousands of female bloggers, I was once again reminded why we spend so much time on […] See More
gDiapers – Making a Difference in the Lives of Women Around the World Friday, Jun 5, 2015 Kelly Fletcher   As a marketing and public relations agency focused on delivering messages to women, we take inspiring, empowering and protecting women to heart. That’s why our team at Fletcher is proud to recognize our amazing client, gDiapers, for their partnership with Every Mother Counts (EMC), supporting maternal health for expectant mothers around the world. gDiapers […] See More
Women: Master Multipliers Tuesday, Feb 17, 2015 Lisa Bamford Most brands and industries have become increasingly aware of the need to create messaging and marketing strategies that specifically speak to women. So just how powerful is the female consumer? I’ve been captivated by the spotlight on Emma Watson and her humbly moving (even if a bit nervous sounding) speeches about gender equality. Yet her […] See More
FPR’s Abby Christensen Featured on Panel of Online Quiz Experts Tuesday, May 27, 2014 Chris Martin Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers. See More
Headed to Charlotte, NC to Present at Regional PRSA Conference Wednesday, Apr 9, 2014 Kelly Fletcher I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline. See More
Kelly Fletcher Gives Press Preview Tips to International Fashion Bloggers Thursday, Jan 16, 2014 Abby Christensen The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there. See More
Three Reasons ‘Sparkle’ by Richard Simmons Resonates with Women Monday, Sep 9, 2013 Kelly Fletcher Three Reasons 'Sparkle' by Richard Simmons Resonates with Women - I had the pleasure of working with Richard Simmons on publicity for the recent launch of his 'Sparkle’ by Richard Simmons jewelry collection at JTV. See More
Zaggora HotPants Markets Burning More Calories to Women Thursday, Sep 5, 2013 Cheryl Ball Zaggora HotPants Markets Burning More Calories to Women - Some say it is the hottest new trend in fitness and fashion. These HotPants claim to elevate your temperature while wearing them. It is not a new fact that the hotter you get, the more calories you burn. See More
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