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A Case Study in Marketing to Women: Revive Personal Products Tuesday, Jan 8, 2013 Heather Ripley In 2009, we started working with Revive Personal Products, which had just purchased the Conceptrol┬« brand of spermicide from Johnson & Johnson. With its new product in hand, Revive wanted to change the way women, particularly younger women, viewed spermicide and show them that it was an effective birth control method. Revive wanted to reach […] See More
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