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A Case Study in Marketing to Women: Revive Personal Products Tuesday, Jan 8, 2013 Heather Ripley In 2009, we started working with Revive Personal Products, which had just purchased the Conceptrol┬« brand of spermicide from Johnson & Johnson. With its new product in hand, Revive wanted to change the way women, particularly younger women, viewed spermicide and show them that it was an effective birth control method. Revive wanted to reach […] See More
Using Creative Characters in Advertising and Marketing to Women Monday, Sep 20, 2010 Kelly Fletcher What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It’s more than the fact that they are iconic American brands. The reason that these brands are┬áconsidered icons is the way they’ve been woven into the experience of America. According to a couple of recent studies (one published in the Journal of […] See More
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