Incorporating Pantone into Your Brand Strategy Friday, Oct 2, 2015 Andrea Truan The Pantone Color Institute™ just released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns. The canvas of colors include: Rose Quartz, Peach Echo, Serenity, Snorkel Blue, Buttercup, Limpet Shell, Lilac Grey, Fiesta, Iced Coffee and Green Flash. So who is the Pantone […] See More

How Does Color Affect Marketing to Women? Friday, Sep 4, 2015 Andrea Truan Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on […] See More