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Using Creative Characters in Advertising and Marketing to Women Monday, Sep 20, 2010 Kelly Fletcher What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It’s more than the fact that they are iconic American brands. The reason that these brands are┬áconsidered icons is the way they’ve been woven into the experience of America. According to a couple of recent studies (one published in the Journal of […] See More
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