Using Creative Characters in Advertising and Marketing to Women
Monday, Sep 20, 2010
Kelly Fletcher
What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It’s more than the fact that they are iconic American brands. The reason that these brands are considered icons is the way they’ve been woven into the experience of America. According to a couple of recent studies (one published in the Journal of […] See More
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