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Pitch perfect: Tips for media pitching
Thursday, Sep 17, 2015
It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is. Navigating the media landscape can be difficult, especially if you’re unfamiliar with […] See More
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Growth and Advice from Our Spring 2015 Intern, Rebecca Horky
Monday, Apr 20, 2015
The last four months of my internship at Fletcher has helped shape me into the career woman I’ve been inspired to be. It wasn’t a “Grab six non-fat lattes before you come into work,” internship. It was a get-it-done and do-it-right sort of gig. There’s little time for errors in the world of PR, and […] See More
Jewelry Television Leaves Its Mark on the Big Apple
Wednesday, Dec 17, 2014
Fashion Week is one the most stressful but pivotal weeks for the industry, where trends are forecasted and revolutionized by a single detail in fabric, accessory or hairstyle. With our client Jewelry Television, we host an event each year with similar pretenses but without all the stress of bouncing around town and numerous wardrobe changes […] See More
Headed to Charlotte, NC to Present at Regional PRSA Conference
Wednesday, Apr 9, 2014
I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline. See More
NEWSFLASH: Public Relations is Stressful (Insert Sarcasm Here)
Wednesday, Jan 8, 2014
One thing every public relations professional knows is how stressful it all can be. From the events to the deadlines, the stress builds. What we might not know is exactly how stressful public relations is compared to other jobs in the U.S. See More
Marketing to Women Pays Off
Tuesday, Apr 30, 2013
What’s that you say? Mom bloggers want to work with PR professionals? AND there is a study to back it up? Excuse us while we do a little happy dance in our office. Most of what we do here at FletcherPR involves marketing to women. We understand “her” voice and know what it takes to […] See More
Marketing Women Athletes
Tuesday, Aug 21, 2012
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
Kelly Cutrone speaks her mind {@peoplesrev}
Wednesday, Oct 12, 2011
We’ve expressed our admiration for the fabulous Kelly Cutrone here on the Her Voice blog in the past and a recent article in Advertising Age magazine only further supports our claim that she is amazing! Kelly is getting ready to join the panel of judges for the upcoming season of America’s Next Top Model, taking […] See More
How’s Your Summer Going?
Tuesday, May 31, 2011
Summer is just around the corner, but it is gearing up to be a very busy one here at FletcherPR. In fact, we wouldn’t have it any other way! Last week we were in Nashville meeting with Big Machine Records to work on an exciting project for Rascal Flatts’ summer tour “Flatts Fest” (more on […] See More
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