Marketing Curves to Women Thursday, Dec 27, 2012 Heather Ripley It’s fair to say that it is becoming en vogue to have curves, but what exactly defines a “curvy” woman? Apparently every woman has curves, according to an article in New York Magazine. Writer Lauren Bans flipped through some magazines and discovered that everyone from Taylor Swift, size 2, to Melissa McCarthy, size 16+, has […] See More

Marketing to Women: Reaching Holiday Shoppers with Style Monday, Dec 6, 2010 Kelly Fletcher We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More