Public Relations & Marketing to Women: Past the Point of No Returns Monday, Dec 27, 2010 Kelly Fletcher Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, […] See More

Self-Gifting…A Rising Trend & Strategic way of marketing to women Monday, Dec 13, 2010 Kelly Fletcher We’ve all struggled with choosing the perfect gift for each person on our holiday shopping lists, but what about picking a gift for the person we know best….ourselves! According to an industry survey, the number of shoppers who plan to indulge in a little something extra for themselves this year is up to more than […] See More

Marketing to Women: Reaching Holiday Shoppers with Style Monday, Dec 6, 2010 Kelly Fletcher We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More