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Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
Keeping Current when Marketing to Women Friday, May 11, 2012 Kelly Fletcher It’s often hard to see the effects of changing styles and trends in fashion from day to day, but over a larger span of time, we can easily identify this evolution. If we said 80’s style, most people would immediately get a clear picture of what we were talking about, whether it be 80’s preppy, […] See More
Girl Scouts Rock in Chicago! Friday, May 13, 2011 Kelly Fletcher We’re really excited here on the blog today because Girl Scouts Rock! Powered by Roland is sweeping its way across the country, stopping in the Windy City for a workshop tomorrow. Just one in a series of workshops, the events are designed to inspire and empower girls through music. The message of a “Better Life […] See More
Something to Sing About: FletcherPR in the News Tuesday, May 3, 2011 Kelly Fletcher Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via […] See More
She’s SO Empowered: Charlotte Caffey Friday, Apr 22, 2011 Kelly Fletcher There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go’s guitarist Charlotte Caffey wrote “We Got the Beat” she probably didn’t realize just how beloved her song would become. Today’s post honors Charlotte because we think she’s SO Empowered, but it also coincides with National Girl […] See More
Girl Scouts Rock! Powered by Roland Monday, Apr 4, 2011 Kelly Fletcher It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently kicked off in Los Angeles, involves a series of interactive workshops […] See More
A Rising Star who knows a thing or two about marketing to women Thursday, Mar 31, 2011 Kelly Fletcher This adorable video is making its way around the web today and we wanted to share it here on the blog! How can such a huge personality be contained in this tiny girl? If it’s not enough she gives thorough instructions on how to use every brush in her mom’s makeup kit, she also “Loves” […] See More
She’s SO Empowered: Keisher McLeod-Wells Tuesday, Mar 29, 2011 Kelly Fletcher Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at […] See More
An Old Boyfriend gets a New Look Tuesday, Mar 22, 2011 Kelly Fletcher Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie. The Mattel Corporation […] See More
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