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Marketing Women Athletes
Tuesday, Aug 21, 2012
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
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Smart Thoughts….on Social Media!
Friday, Jan 14, 2011
“We don’t have a choice whether we DO social media, the question is how well we do it” -Erik Qualman (Social Media Guru & Author) See More
Logos are your Business when Marketing to Women
Monday, Jan 10, 2011
An organization’s logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven’t seen them in awhile. The Nike Swoosh, NBC’s Peacock, & Mercedes Benz symbol are just a few. Ideally, […] See More
Public Relations & Marketing to Women: Past the Point of No Returns
Monday, Dec 27, 2010
Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, […] See More
Marketing to Women: He said/She said something else!
Monday, Oct 25, 2010
Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.” If our gender plays such an important role, why do some marketers fail to […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options
Thursday, Oct 21, 2010
These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
Welcome to HER VOICE
Friday, Oct 15, 2010
Welcome to the HER VOICE community! As the official blog of FletcherPR, we’ll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.” Check back often as […] See More
“The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”
Thursday, Oct 14, 2010
We’ve all heard about the proverbial ‘glass ceiling’ in the workplace…the one that kept women in positions with equal (or greater) workloads than men, but somehow bringing home smaller paychecks. One glimmer of hope in this area (according to U.S. Census Bureau findings) is that more women are now graduating college than men, thus filling higher […] See More
Being in the Know about Marketing to Women
Thursday, Oct 7, 2010
One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
Identifying Spending Power & Strength in Numbers when Marketing to Women
Monday, Oct 4, 2010
It’s no secret that having friends is a good thing. From skipping across the school playground hand in hand to sharing clothes with our college bff, and being the maid of honor at each other’s weddings, the friends women make and keep enrich their lives in so many ways. As girls grow up and become […] See More
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