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European Wax Center Markets to Women
Friday, May 17, 2013
What a great day we’ve had. Alexandra Grindstaff and I drove to the Galleria in Cool Springs (Nashville) to check out European Wax Center. This new one-stop destination for hair removal touts “waxing for all” and is opening in Turkey Creek in late June. See More
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Angelina Jolie: She’s So Empowered!
Wednesday, May 15, 2013
I was never a fan of Angelina Jolie. Until today. By sharing the story of her decision to take control of her health and opt for a double mastectomy, she has done a great service to women. As a woman whose entire career relies on beauty and the vitality of youth, Angelina has proven that she has […] See More
When Marketing to Women Doesn’t Make Us Feel Fat
Monday, May 13, 2013
Abercrombie & Fitch CEO, Mike Jeffries, has alienated 66% of his potential female target market, including millions of moms who shop for their kids and teens. The 61-year-old CEO of the popular clothing line says he only wants “thin, beautiful people” shopping at Abercrombie. Say what? Have you checked recent statistics, Mr. Jeffries? According to […] See More
Marketing to Women Pays Off
Tuesday, Apr 30, 2013
What’s that you say? Mom bloggers want to work with PR professionals? AND there is a study to back it up? Excuse us while we do a little happy dance in our office. Most of what we do here at FletcherPR involves marketing to women. We understand “her” voice and know what it takes to […] See More
The Power of Social Media: How One Tweet Crashed the Stock Market
Friday, Apr 26, 2013
We’ve all heard the phrase “loose lips sink ships” before. Now the phrase “loose tweets sink markets” can be coined, as long as you don’t mind if your idioms don’t rhyme. On Tuesday, Apr. 24, the Syrian Electronic Army hacked the Associated Press’s official Twitter account. The hacker group then tweeted there had been an […] See More
Eat Play Live Tackles Food Access in Knox County
Wednesday, Apr 24, 2013
At FletcherPR, we are so excited to be working with the Knox County Health Department. One project we are right in the middle of is addressing how leadership, environment and business all impact our overall community health. Kick-Off Reception More than 100 community leaders, elected officials and neighborhood organizers attended a reception last week to […] See More
Social Media Marketing Fail
Friday, Apr 19, 2013
Social media has given our voices a 24-hour, multinational broadcasting signal. As a result, those regrettable conversations you used to have in face-to-face settings can now turn into front-page headlines... See More
Marketing to Women: Worst Ads of 2012
Tuesday, Apr 16, 2013
The Huffington Post recently posted a list of the Worst Ads for Women 2012. As an agency that specializes in marketing to women, we love to look at these lists. We usually have a pretty good sense of humor, but sometimes these ads are just offensive. Here is their full list: 9. Reebok – “Cheat […] See More
Marketing to Women Saving the World
Tuesday, Mar 19, 2013
We’ve spoken before on the facts that men fill up a large part of the tech bubble. Women aren’t seen as the coders and engineers; they are seen as, well, the publicists and fashion designers. Frankly, we are over this stereotype and want to shed some light on tech companies that are marketing to women. Venture to Silicon Valley or CES and we’ll bet you can count the number of women working for these male-dominated tech companies on both hands. Why is this? The Mark Zuckerberg’s of this generation have taken all desirable jobs, and that is the quintessential employee/entrepreneur right now.
According to a Kauffman Foundation analysis, women are actually more capital-efficient than men, and have lower failure rates than those led by men. If that doesn’t convince you, in the U.S., 140 women enroll in higher education for every 100 men, they earn more than 50 percent of all bachelor’s and master’s degree and the increase in the number of engineering degrees granted to women has grown almost tenfold. See More
Marketing to Working Women in Male-Dominated Fields
Thursday, Mar 14, 2013
We are working hard to overcome the stereotypes for working women. Men dominate the workforce, and have done so for many years, making it difficult to reverse the mindset that many people already have. Many traditional male-dominated fields are now marketing to women, such as finance, engineering and technology. Are you a woman starting a […] See More
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