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Attractive Models Not Good for Marketing to Women Tuesday, Mar 12, 2013 Chris Martin Sometimes science can unveil new worlds we never knew existed before. Other times, it simply provides statistical proof that affirms what we already know. See More
Three Tips for Marketing to Women Online Wednesday, Mar 6, 2013 Cheryl Ball Women log more time online than men and make or influence 85% of all U.S. purchasing decisions (Yankelovich Monitor). Reaching women most effectively online not only requires an emphasis on visual design but also functionality and engagement. Women like to make informed decisions and will take the time to do research. Remember the old cliché […] See More
Reaching Women Through the Power of Social Media Thursday, Feb 21, 2013 Heather Ripley Let’s face it. Women are social. We like to talk about ourselves, and we like our friends to listen to our opinions. According to a recent article by The Huffington Post, “100 Fascinating Social Media Statistics and Figures from 2012,” 85% of women are annoyed by their friends on Facebook. While it is true – […] See More
Marketing to Women with Good Content Tuesday, Feb 19, 2013 Heather Ripley If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.) I’m not recommending that all of you brand managers out there start posting Grumpy Cat to your Facebook page. My point is simply this – good content is […] See More
You’re Invited: Marketing to Women Business Owners Wednesday, Feb 13, 2013 Alexandra If you’re a woman and a business owner you may often feel like you’re expected to be Super Woman. FletcherPR is presenting an informative workshop by Kevin Kragenbrink, business coach with Estrada Strategies, to talk about overcoming this. Join us for an evening of networking with other women business owners, and find out how you […] See More
Marketing Go Red for Women Tuesday, Feb 12, 2013 Alexandra Did you know that heart disease is the number ONE killer of women? February is heart health month, and we want to change this statistic. According to the American Heart Association, 43 million women in the U.S. are affected by heart disease, and it is the cause of one in three women’s deaths every year. […] See More
A Case Study in Marketing to Women: Revive Personal Products Tuesday, Jan 8, 2013 Heather Ripley In 2009, we started working with Revive Personal Products, which had just purchased the Conceptrol® brand of spermicide from Johnson & Johnson. With its new product in hand, Revive wanted to change the way women, particularly younger women, viewed spermicide and show them that it was an effective birth control method. Revive wanted to reach […] See More
The Year That Was: Social Media in 2012 Thursday, Jan 3, 2013 Heather Ripley 2012 was a big year for brands on social media. As more and more people and businesses put themselves on the internet, social media marketing continues to grow. Looking back at the year that was, we saw several developments in this still-burgeoning area of marketing. Facebook surpassed one billion users, Pinterest went from niche to […] See More
Marketing Curves to Women Thursday, Dec 27, 2012 Heather Ripley It’s fair to say that it is becoming en vogue to have curves, but what exactly defines a “curvy” woman? Apparently every woman has curves, according to an article in New York Magazine. Writer Lauren Bans flipped through some magazines and discovered that everyone from Taylor Swift, size 2, to Melissa McCarthy, size 16+, has […] See More
Marketing Women Athletes Tuesday, Aug 21, 2012 Heather Ripley While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine outlines this problem and some of the other issues […] See More
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