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Marketing to Women with Media Kits: Now More than Ever
Monday, Nov 1, 2010
You’ve been there….sitting in front of the computer, checking your email for the 8th time of the day and yet somehow there are 37 new messages showing up in the inbox, waiting to be read and replied to. How many of them get deleted without even a second glance? How many get filed away never […] See More
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She’s SO Empowered: Ashley Johnston
Thursday, Oct 28, 2010
At FletcherPR, we believe in the power of women. Nothing excites us more than seeing women be empowered and inspiring others to do the same. We just wouldn’t feel right if we didn’t shine a bit more spotlight on an incredible woman, Ashley Johnston. You might know her as a member of the Pink Team […] See More
The Kellys Agree…In Public Relations, Give good phone!
Tuesday, Oct 26, 2010
One of my favorite books of late is If You Have to Cry Go Outside and Other Things Your Mother Never Told You by PR fashion mogul, Kelly Cutrone. I love this woman, her style and her fierce comeback after a few years of being, shall we say, “sidetracked.” It’s a must-read for any PR […] See More
Marketing to Women: He said/She said something else!
Monday, Oct 25, 2010
Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.” If our gender plays such an important role, why do some marketers fail to […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options
Thursday, Oct 21, 2010
These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
Welcome to HER VOICE
Friday, Oct 15, 2010
Welcome to the HER VOICE community! As the official blog of FletcherPR, we’ll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.” Check back often as […] See More
“The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”
Thursday, Oct 14, 2010
We’ve all heard about the proverbial ‘glass ceiling’ in the workplace…the one that kept women in positions with equal (or greater) workloads than men, but somehow bringing home smaller paychecks. One glimmer of hope in this area (according to U.S. Census Bureau findings) is that more women are now graduating college than men, thus filling higher […] See More
The Natural Dentist…a better way of marketing to women
Monday, Oct 11, 2010
It would be pretty hard to have missed the “green” movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to […] See More
Being in the Know about Marketing to Women
Thursday, Oct 7, 2010
One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
Identifying Spending Power & Strength in Numbers when Marketing to Women
Monday, Oct 4, 2010
It’s no secret that having friends is a good thing. From skipping across the school playground hand in hand to sharing clothes with our college bff, and being the maid of honor at each other’s weddings, the friends women make and keep enrich their lives in so many ways. As girls grow up and become […] See More
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